It's easy to add Google Analytics tracking to a digital publication created with publishing software PageSuite. But the connected Google Analytics property will include the analytics for every issue of the publication. What if you just want to view the data for one particular issue?
First, here's a quick how-to video from PageSuite on "adding analytics to your digital edition" (including Google Analytics):
With no further setup, your Google Analytics property will automatically track various events that happen in your digital edition - including 'Open URL' (user clicks on a link) and 'Download' (user downloads a copy of the issue). To see these, go to Behaviour > Events > Overview in your Google Analytics account.
(Top tip: add 'Event Label' as a secondary dimension. This will give you further insight such as which URLs users clicked on.)
Back to the problem at hand: isolating one particular issue within your Google Analytics property. Go to Behaviour > Site Content > All Pages, and you will see traffic to various pages and double-page spreads - but be careful as this can be misleading. In the screengrab below, you can see that '/1' is my most viewed page. The figure given, though, is an aggregate of all pageviews of 'page '/1' in every issue of this publication:
The name of the issue itself is captured in the Page Title dimension. So if I click on that Page '/1', and then set a secondary dimension of 'Page Title', you will see that the pageviews are split between two different issues (this particular publication is new to PageSuite, hence only two):
This is useful, and we could take it further by creating an Advanced Filter to only show us pages from one particular issue. With Page Title already added as a secondary dimension in a report:
But what if we want to see an audience report for one particular issue? Secondary dimensions won't help us here. In this instance, we can create a Segment.
Now, with that Segment selected, go to an Audience report such as Location (Audience > Geo > Location). The report will only include data from sessions in which the user viewed a page from the issue in question.