Analytics

Knowing how users interact with your website can help you to see how well it is performing, and decide what changes to make in future to better achieve your goals. To do that you need to be able to collect data that is accurate and relevant, and then understand the story it is telling you. That, in layman's terms, is web analytics.

The two most popular web analytics tools are Adobe Analytics and Google Analytics, though only the latter is available as a free version.

21 June 2020
What are these 'bot traffic' referrals in Google Analytics?

Seeing referrals from a 'bot traffic' domain in your Google Analytics account? Here's what they are and why you shouldn't (necessarily) be worried.

14 June 2020
How to find out your exact number of Twitter followers

If you have 10,000 followers or more, Twitter rounds your follower count to the nearest one hundred. Here's how to get an exact figure.

31 May 2020
Applying filters to individual table columns in Google Data Studio

If you apply a filter to a table in Google Data Studio, it will filter all the data in that table. What if you only want to filter one column?

10 May 2020
Understanding 3DIssue 'Page_Turn' events in Google Analytics

3DIssue captures pageviews of its 'Flipbooks Online' digital publications as Events. Here's how to drill down into an individual issue

3 May 2020
Regex resources for new and occasional users

While I'm no regex expert (or 'regexpert'), a little regex knowledge goes a long way. Here are the regex resources I use and find useful.

19 April 2020
Connected PageSuite to Google Analytics? Here's how to view the data for a single issue

If you connect a PageSuite publication to Google Analytics, your account collects data for every edition. How do you view the analytics for a single issue?

12 January 2020
Calculating the mean average age of your users from Google Analytics demographic data (using Python)

Google Analytics collects age demographic data on your users. Can you use this to calculate the mean average age of your users?

9 November 2019
A very brief introduction to PQL (Publisher Query Language)

PQL is a "SQL-like language for querying objects" in Google Ad Manager (formerly DFP) and has a "syntax similar to that of SQL".

3 November 2019
Exporting viewing figures for more than 500 YouTube videos (using Google Data Studio)

YouTube Analytics is an easy way to see how many views your videos have had - but it doesn't list them all. That's where Google Data Studio comes in!

29 October 2019
How search queries work with Google Analytics' question answering feature

The searchbox at the top of Google Analytics doubles up as a 'question answering feature' - so you can request information in natural language.

James Clark
Hi! I'm James Clark and this is my website. Need help with your own website's analytics, SEO, content or ads? Contact me
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