Analytics

Knowing how users interact with your website can help you to see how well it is performing, and decide what changes to make in future to better achieve your goals. To do that you need to be able to collect data that is accurate and relevant, and then understand the story it is telling you. That, in layman's terms, is web analytics.

The two most popular web analytics tools are Adobe Analytics and Google Analytics, though only the latter is available as a free version.

26 October 2019
Google Analytics menu options that share the same name

Did you know that some of the menu options in Google Analytics share the same name? This isn't the best user experience and can cause confusion.

1 October 2019
Renaming fields in Google Data Studio: useful but confusing

Google Data Studio uses field names as table column titles. You can rename them, but this may cause confusion. So what's the best approach?

27 July 2019
Sitting the Google Analytics GAIQ exam? Here are a couple of things to watch out for

I recently retook the GAIQ (Google Analytics Individual Qualification) exam and noticed a couple of oddities with the questions that were worth sharing...

James Clark
Hi! I'm James Clark and this is my website. Need help with your own website's analytics, SEO, content or ads? Contact me
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