It is not immediately obvious how to raise a support ticket when logged into Dlvr.it. And even when you do know, it's easy to forget!
Automation reduces the amount of work performed by humans by making certain tasks (often regular, repetitive tasks) happen automatically. At a simple level this could be something like social media automation, where content is automatically shared to social media channels when particular conditions are met. More complex is workflow automation, where entire business processes are mapped out and then automated.