If you are running a website, there are three kinds of email to think about. First is your one-to-one email, for which you may want to set up a custom email address under your own domain name. Second, if marketing is consideration, then you will need a solution for sending out promotional email (otherwise known as broadcast email or mailshots). Finally, if users are registering on your site or making purchases, then transactional email will be a come into play too. And for all three of these areas there are a range of technology solutions, both free and paid.