Online advertising

Online display advertising includes both direct-sold campaigns (where the publisher agrees a deal with the advertiser or their agency) as well as programmatic ads served through platforms such as Google AdSense. In the case of the latter, advertisers use real-time bidding to target specific audiences based on their demographics or behaviour.

3 April 2024
Does Google Ads Website Call Conversion Tracking change button numbers?

Google Ads Website Call Conversion Tracking changes website phone numbers to tracked numbers. What about click-to-call buttons?

12 January 2024
Wallpaper adverts on Abacus Webvision Cloud websites: implementation notes

How to set up Google Ad Manager wallpaper advertisements on an Abacus Webvision Cloud website and make them 'sticky'.

23 March 2022
LinkedIn Audience Network: Why your LinkedIn adverts are appearing on third party sites

Most of your Sponsored Content ad impressions may be served on external sites rather than LinkedIn itself. But why, and how can you tell?

10 January 2022
How to use a mailto link with a Google Ad Manager creative (and why you probably shouldn't)

Using mailto links in Google Ad Manager isn't possible with 'Image' creatives. Here's how to do it with 'Custom' creatives.

18 October 2020
Owning and sharing reports in Google Ad Manager - how it works

Using the report creator in Google Ad Manager? Here's how owning and sharing reports works, and what the main limitations are.

20 September 2020
How and why to target keys with empty values in Google Ad Manager

Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?

29 July 2020
Viewable impression goals in Google Ad Manager: a guide for publishers

What are viewable impressions in Google Ad Manager, and what as a publisher should you consider when setting a goal based on them?

28 June 2020
Using data layer values in your Google Publisher Tag

The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.

13 June 2020
Ads stopped appearing in Brave? Check your version number

Have Brave Ads stopped appearing for you in Brave Browser? You may need to download and run the installer again.

4 April 2020
'A System Error Occurred' in Google Ad Manager? EOT fonts in your creative may be to blame

Have you ever tried to upload a creative to Google Ad Manager only to be presented with this message? "A system error occurred. Please try again."

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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