Online advertising

Online display advertising includes both direct-sold campaigns (where the publisher agrees a deal with the advertiser or their agency) as well as programmatic ads served through platforms such as Google AdSense. In the case of the latter, advertisers use real-time bidding to target specific audiences based on their demographics or behaviour.

18 October 2020
Owning and sharing reports in Google Ad Manager - how it works

Using the report creator in Google Ad Manager? Here's how owning and sharing reports works, and what the main limitations are.

20 September 2020
How and why to target keys with empty values in Google Ad Manager

Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?

29 July 2020
Viewable impression goals in Google Ad Manager: a guide for publishers

What are viewable impressions in Google Ad Manager, and what as a publisher should you consider when setting a goal based on them?

28 June 2020
Using data layer values in your Google Publisher Tag

The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.

13 June 2020
Ads stopped appearing in Brave? Check your version number

Have Brave Ads stopped appearing for you in Brave Browser? This happened to me recently. The cause was a little unusual but the fix was simple.

4 April 2020
'A System Error Occurred' in Google Ad Manager? EOT fonts in your creative may be to blame

Have you ever tried to upload a creative to Google Ad Manager only to be presented with this message? "A system error occurred. Please try again."

28 March 2020
How to enable automatic mid roll ads on individual YouTube videos

When you edit a YouTube video and go to the 'monetisation' settings, you won't see 'automatic mid roll ads' listed as an option anywhere. Where has it gone?

21 March 2020
Using Google Ad Manager in Brave? Remember to put 'Shields Down'

One of the websites affected by Brave browser's 'Shields' feature is Google Ad Manager (formerly Doubleclick for Publishers).

15 March 2020
Sharing ad targeting presets in Google Ad Manager

In Google Ad Manager (formerly Doubleclick for Publishers), sets of ad targeting criteria can be saved as 'presets'. How can I share my presets with others?

16 February 2020
Why Technically Product is now a Brave Verified Creator

For me, the Brave approach to monetising online content could shift the balance away from huge players such as Google and back towards smaller publishers...

James Clark
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