Using the report creator in Google Ad Manager? Here's how owning and sharing reports works, and what the main limitations are.
Online display advertising includes both direct-sold campaigns (where the publisher agrees a deal with the advertiser or their agency) as well as programmatic ads served through platforms such as Google AdSense. In the case of the latter, advertisers use real-time bidding to target specific audiences based on their demographics or behaviour.
Using the report creator in Google Ad Manager? Here's how owning and sharing reports works, and what the main limitations are.
Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?
What are viewable impressions in Google Ad Manager, and what as a publisher should you consider when setting a goal based on them?
The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.
Have Brave Ads stopped appearing for you in Brave Browser? This happened to me recently. The cause was a little unusual but the fix was simple.
Have you ever tried to upload a creative to Google Ad Manager only to be presented with this message? "A system error occurred. Please try again."
When you edit a YouTube video and go to the 'monetisation' settings, you won't see 'automatic mid roll ads' listed as an option anywhere. Where has it gone?
One of the websites affected by Brave browser's 'Shields' feature is Google Ad Manager (formerly Doubleclick for Publishers).
In Google Ad Manager (formerly Doubleclick for Publishers), sets of ad targeting criteria can be saved as 'presets'. How can I share my presets with others?
For me, the Brave approach to monetising online content could shift the balance away from huge players such as Google and back towards smaller publishers...
