Online advertising

Online display advertising includes both direct-sold campaigns (where the publisher agrees a deal with the advertiser or their agency) as well as programmatic ads served through platforms such as Google AdSense. In the case of the latter, advertisers use real-time bidding to target specific audiences based on their demographics or behaviour.

28 July 2019
How to use Flashtalking tags in Google Ad Manager (DFP) as a publisher

Working in the publisher side of ad ops, you may be asked to traffic campaigns using various third-party ad tags. One of the most common third-party ad servers is Flashtalking, and fortunately it is relatively simple to set up a Flashtalking campaign in Google Ad Manager (formerly known as Doubleclick for Publishers or DFP). 1. […]

28 June 2019
'Forbidden - 403' error while exporting a Query from Ad Manager? Here's why (and how to fix it)

Ever tried to export a Query from Google Ad Manager (formerly DFP - Doubleclick for Publishers) and got a "Forbidden - Error 403" message? Here's why and what to do about it.

24 December 2018
Adding a Google Ads responsive ad unit to an Oxygen template

Adding a Google Ads responsive ad unit to an Oxygen site builder template and no ads appear? This might be why...

9 September 2018
Google Ad Manager not loading? Perhaps AdBlock Plus is the culprit

Google recently created its 'Ad Manager' brand from two existing products, Doubleclick for Publishers (DFP) and Ad Exchange. If you are trying to visit Google Ad Manager in your browser and all you get is the following symbol... ...then it is worth checking to see whether you have Adblock Plus (ABP) installed. Certainly in Chrome, […]

James Clark
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