14 January 2023
How not to write like ChatGPT

Writers shouldn't see AI content generation as a threat, but a reminder to embrace everything that makes their writing human.

8 January 2023
WordPress 'Additional CSS' suddenly disappeared? This might be why

If your Additional CSS has suddenly disappeared from the WordPress Theme Customizer, then your new child theme might be to blame.

23 March 2022
LinkedIn Audience Network: Why your LinkedIn adverts are appearing on third party sites

Most of your Sponsored Content ad impressions may be served on external sites rather than LinkedIn itself. But why, and how can you tell?

10 January 2022
How to use a mailto link with a Google Ad Manager creative (and why you probably shouldn't)

Using mailto links in Google Ad Manager isn't possible with 'Image' creatives. Here's how to do it with 'Custom' creatives.

19 July 2021
Using ARRAYFORMULA in your Google Sheets spreadsheet: why and how

The ARRAYFORMULA function in Google Sheets lets you perform the same operation on a range of cells without needing a formula in each cell.

13 June 2021
Permissions in Google Sheets: 'Viewers' can do even less than you might think

The Google Sheets 'Viewer' role stops you editing the content, but also means you can't resize rows or expand pivot tables.

12 May 2021
Finding your Cohort ID in Mixpanel - via the API or the interface

Using the Cohorts feature in Mixpanel? Here's how to find your Cohort ID, both via API and in the Mixpanel interface itself.

3 April 2021
Why your Google Analytics 'View' names are important... for Google Data Studio

How you name your Views in Google Analytics (Universal Analytics) can help avoid confusion in Google Data Studio later on.

6 December 2020
New Google Tag Assistant not connecting? It could be Brave browser's 'Shields Up'

Brave browser 'Shields Up' is one reason why the new Google Tag Assistant shows a 'Could not connect' error when debugging GTM.

27 November 2020
Tracking Forminator form submissions with Google Tag Manager (GTM)

How do you track Forminator form submissions as events in Google Analytics (Universal Analytics) using Google Tag Manager?

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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