Google Search Console under-reports impression and click data for specific queries in its Search Results report. How, and why?
SEO, or Search Engine Optimization, is the art and science of ranking well in search engines and getting more organic traffic as a result. It comes in several different flavours, including on-page SEO (optimising content), off-page SEO or link-building (getting other sites to link to that content), and technical SEO (optimising the site itself as opposed to the content of the site).
Google Search Console under-reports impression and click data for specific queries in its Search Results report. How, and why?
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