SEO, or Search Engine Optimization, is the art and science of ranking well in search engines and getting more organic traffic as a result. It comes in several different flavours, including on-page SEO (optimising content), off-page SEO or link-building (getting other sites to link to that content), and technical SEO (optimising the site itself as opposed to the content of the site).

19 July 2020
Spike in direct traffic? It could be Google Discover

Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.

10 September 2019
Can rel="sponsored" pass PageRank?

Google has announced a new link attribute for sponsored links. Will it pass PageRank? It seems it might, under some circumstances...

James Clark
Hi! I'm James Clark and this is my website. I publish all my guides completely free, so if you find them useful then please:
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