Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.
SEO, or Search Engine Optimization, is the art and science of ranking well in search engines and getting more organic traffic as a result. It comes in several different flavours, including on-page SEO (optimising content), off-page SEO or link-building (getting other sites to link to that content), and technical SEO (optimising the site itself as opposed to the content of the site).
Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.
Google has announced a new link attribute for sponsored links. Will it pass PageRank? It seems it might, under some circumstances...
