Social media

The social media ecosystem is complex and ever-changing. While channels such as Facebook, Twitter and LinkedIn can deliver huge audiences, they also act as 'walled gardens' and place restrictions on both content creation and monetisation. Smart products and brands learn to make best use of social media without becoming overly reliant on it.

19 September 2019
How to raise a support ticket in

It is not immediately obvious how to raise a support ticket when logged into And even when you do know, it's easy to forget!

7 September 2019
Using a private list to declutter Twitter - especially handy for brand accounts

If you manage a Twitter account for a brand, you will know there are accounts you just have to follow. But that doesn't necessarily mean you want to see their tweets...

26 August 2019
Getting a permalink to a LinkedIn page post is easy... a shame it does not include post stats

Getting a permalink to a post on a LinkedIn company or showcase page is rather obvious, but does come with one limitation - if you're an admin of that page.

24 August 2019
How to get a link to any Facebook post

You've seen a post in your Facebook news feed that you want to get a link to. How on earth do you do that?

19 July 2019
Why you don't need thousands of followers to reach thousands of people on Twitter

On Twitter, you don't need a large following to get your message read by thousands of people. You can be a social media nonentity and achieve a huge 'reach'.

19 August 2018
LinkedIn Groups to receive another overhaul in attempt to boost engagement

I set up my first LinkedIn Group back in 2010, for an employer. In the early days it was easy to grow groups - there was even a CSV upload function enabling you to mass invite users. I remember we added 177 members the day we discovered that! For the past few years though, growing […]

James Clark
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