Tag management

Tag management is a way of using software to manage a website's third party tags. Most commonly these are analytics tags but could also be remarketing tags or really any snippet of code that you might otherwise embed directly in the <head> of the page. Tag management is notable because it allows marketers to do more with less technical knowledge, adding or updating tags without developer involvement. Google has its own tag management solution, Google Tag Manager, which is free to use.

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