Tag management

Tag management is a way of using software to manage a website's third party tags. Most commonly these are analytics tags but could also be remarketing tags or really any snippet of code that you might otherwise embed directly in the <head> of the page. Tag management is notable because it allows marketers to do more with less technical knowledge, adding or updating tags without developer involvement. Google has its own tag management solution, Google Tag Manager, which is free to use.

21 August 2023
Differentiating between Forminator forms in GA4 using Google Tag Manager (GTM)

Have more than Forminator form on your WordPress site? Here's how to differentiate between them in GA4 using Google Tag Manager.

4 June 2023
Using GTMSpy to spy on GA4

GTMSpy doesn't support GA4 tags, but in some cases it can still be used to get insights on whether a site uses GA4.

6 December 2020
New Google Tag Assistant not connecting? It could be Brave browser's 'Shields Up'

Brave browser 'Shields Up' is one reason why the new Google Tag Assistant shows a 'Could not connect' error when debugging GTM.

28 June 2020
Using data layer values in your Google Publisher Tag

The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.

23 August 2018
Don't install Google Tag Manager code 'as high in the <head> of the page as possible'

When you create a new Google Tag Manager container for Web, paste the installation code below your data layer code.

18 August 2018
I love Google Tag Manager but I'd love it even more with a few more tooltips

I love Google Tag Manager, but it has a steep learning curve - and the UI doesn't always help in that regard. Take, for example, the 'tag firing options' which determine how tags fire on web pages. Pretty fundamental, right? And there are only three options to choose from - Unlimited, Once per event, and […]

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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