Better Ads Standards

The Better Ads Standards are a new set of global standards for online advertising. Developed by the Coalition for Better Ads, they identify disruptive ad experiences on desktop, mobile, and - most recently - short-form video.

The Standards are based on extensive research among tens of thousands of consumers, and have been adopted by publishers, advertisers and browser partners including Microsoft Edge.

5 February 2020
Violating 'ad experiences' in Google Chrome - what happens when you break the rules?

Google's Chrome browser supports the Better Ads Standards. But what are they, and what happens if your website violates these standards?

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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