Better Ads Standards

The Better Ads Standards are a new set of global standards for online advertising. Developed by the Coalition for Better Ads, they identify disruptive ad experiences on desktop, mobile, and - most recently - short-form video.

The Standards are based on extensive research among tens of thousands of consumers, and have been adopted by publishers, advertisers and browser partners including Microsoft Edge.

5 February 2020
Violating 'ad experiences' in Google Chrome - what happens when you break the rules?

Google's Chrome browser supports the Better Ads Standards. But what are they, and what happens if your website violates these standards?

James Clark
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