Google's Chrome browser supports the Better Ads Standards. But what are they, and what happens if your website violates these standards?
The Better Ads Standards are a new set of global standards for online advertising. Developed by the Coalition for Better Ads, they identify disruptive ad experiences on desktop, mobile, and - most recently - short-form video.
The Standards are based on extensive research among tens of thousands of consumers, and have been adopted by publishers, advertisers and browser partners including Microsoft Edge.
Google's Chrome browser supports the Better Ads Standards. But what are they, and what happens if your website violates these standards?