Flashtalking is an independent third-party ad server specialising in several industries including automotive, gambling, and financial services. It focuses on larger/blue chip advertisers and has its headquarters in the United Kingdom. In 2018 Flashtalking merged with US-based dynamic creative optimisation (DCO) specialist Spongecell.
Working in the publisher side of ad ops, you may be asked to traffic campaigns using various third-party ad tags. One of the most common third-party ad servers is Flashtalking, and fortunately it is relatively simple to set up a Flashtalking campaign in Google Ad Manager (formerly known as Doubleclick for Publishers or DFP). 1. […]
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