I thought the way to become a specialist was to focus on one area. Then I put it to the test and discovered the opposite was true.
Google Ad Manager (or GAM) is probably still better known as DoubleClick - the brand was created in 2018 from the amalgamation of DoubleClick for Publishers (or DFP) and DoubleClick Ad Exchange.
But whatever it is called, if you want a reliable, powerful and free tool for serving ads on your website, then Ad Manager is worth serious consideration. It works in conjunction with the Google Publisher Tag (GPT).
As well as the free version, an enterprise version of Google Ad Manager is also available as part of Google's 360 suite.
I thought the way to become a specialist was to focus on one area. Then I put it to the test and discovered the opposite was true.
Google Search Console was detecting and listing partial URLs on my WordPress site. Here's how how I fixed this SEO issue.
Using mailto links in Google Ad Manager isn't possible with 'Image' creatives. Here's how to do it with 'Custom' creatives.
Using the report creator in Google Ad Manager? Here's how owning and sharing reports works, and what the main limitations are.
Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?
What are viewable impressions in Google Ad Manager, and what as a publisher should you consider when setting a goal based on them?
The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.
Have you ever tried to upload a creative to Google Ad Manager only to be presented with this message? "A system error occurred. Please try again."
Brave browser's 'Shields' feature blocks advertising creative in Google Ad Manager (formerly Doubleclick for Publishers).
In Google Ad Manager (formerly Doubleclick for Publishers), sets of ad targeting criteria can be saved as 'presets'. How can I share my presets with others?
Buy me a coffee