Google Ad Manager

Google Ad Manager (or GAM) is probably still better known as DoubleClick - the brand was created in 2018 from the amalgamation of DoubleClick for Publishers (or DFP) and DoubleClick Ad Exchange.

But whatever it is called, if you want a reliable, powerful and free tool for serving ads on your website, then Ad Manager is worth serious consideration. It works in conjunction with the Google Publisher Tag (GPT).

As well as the free version, an enterprise version of Google Ad Manager is also available as part of Google's 360 suite.

12 January 2024
Wallpaper adverts on Abacus Webvision Cloud websites: implementation notes

How to set up Google Ad Manager wallpaper advertisements on an Abacus Webvision Cloud website and make them 'sticky'.

18 May 2023
My career, now and Venn: or how I went broad to go deep

I thought the way to become a specialist was to focus on one area. Then I put it to the test and discovered the opposite was true.

8 May 2023
Why is Google Search Console detecting partial URLs for my WordPress site?

Google Search Console was detecting and listing partial URLs on my WordPress site. Here's how how I fixed this SEO issue.

10 January 2022
How to use a mailto link with a Google Ad Manager creative (and why you probably shouldn't)

Using mailto links in Google Ad Manager isn't possible with 'Image' creatives. Here's how to do it with 'Custom' creatives.

18 October 2020
Owning and sharing reports in Google Ad Manager - how it works

Using the report creator in Google Ad Manager? Here's how owning and sharing reports works, and what the main limitations are.

20 September 2020
How and why to target keys with empty values in Google Ad Manager

Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?

29 July 2020
Viewable impression goals in Google Ad Manager: a guide for publishers

What are viewable impressions in Google Ad Manager, and what as a publisher should you consider when setting a goal based on them?

28 June 2020
Using data layer values in your Google Publisher Tag

The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.

4 April 2020
'A System Error Occurred' in Google Ad Manager? EOT fonts in your creative may be to blame

Have you ever tried to upload a creative to Google Ad Manager only to be presented with this message? "A system error occurred. Please try again."

21 March 2020
Using Google Ad Manager in Brave browser? Put 'Shields Down'

Brave browser's 'Shields' feature blocks advertising creative in Google Ad Manager (formerly Doubleclick for Publishers).

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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