Google Ad Manager

Google Ad Manager is probably still better known as DoubleClick - the brand was created in 2018 from the amalgamation of DoubleClick for Publishers (or DFP) and DoubleClick Ad Exchange. Whatever it is called, if you want a reliable, powerful and free tool for serving ads on your website, then Ad Manager is worth serious consideration.

As well as the free version, an enterprise version of Google Ad Manager is also available as part of Google's 360 suite.

4 November 2019
Google Ad Manager campaign postponed? Change your Start Time while your line item is still Inactive

One of your Google Ad Manager campaigns suffers a delay. Make sure you change the Start Time before you add the creative. Here's why!

24 October 2019
Dynamic date range options in Google Ad Manager's query editor - make sure they don't catch you out

Google Ad Manager's query creator has a wide variety of dynamic date range options, but they are not entirely consistent. Take, for example, the surprising difference between 'Last year' and 'Last three years': Last year Selecting 'Last year' shows data from the previous calendar year. If I were to choose this now, on 24 October […]

10 October 2019
Relative versus absolute timestamps

Most software tools give dates and times as absolute - but others give them as relative. Perhaps a mixed approach might be best?

27 September 2019
Days missing from a Google Ad Manager line item report? Here's why

If you have days missing from a Google Ad Manager line item report, don't be concerned that there is an issue with the reporting.

16 September 2019
Renaming line items in Google Ad Manager: remember to save twice

When is a save not a save? When you are renaming line items in Google Ad Manager (formerly called Doubleclick for Publishers or DFP).

12 August 2019
Copying things in Google Ad Manager? Watch that 'start time'

Google Ad Manager, formerly DoubleClick for Publishers (DFP), has some quirks relating to the 'start time' given to a copy of a line item or a creative.

28 July 2019
How to use Flashtalking tags in Google Ad Manager (DFP) as a publisher

Working in the publisher side of ad ops, you may be asked to traffic campaigns using various third-party ad tags. One of the most common third-party ad servers is Flashtalking, and fortunately it is relatively simple to set up a Flashtalking campaign in Google Ad Manager (formerly known as Doubleclick for Publishers or DFP). 1. […]

28 June 2019
'Forbidden - 403' error while exporting a Query from Ad Manager? Here's why (and how to fix it)

Ever tried to export a Query from Google Ad Manager (formerly DFP - Doubleclick for Publishers) and got a "Forbidden - Error 403" message? Here's why and what to do about it.

9 September 2018
Google Ad Manager not loading? Perhaps AdBlock Plus is the culprit

Google recently created its 'Ad Manager' brand from two existing products, Doubleclick for Publishers (DFP) and Ad Exchange. If you are trying to visit Google Ad Manager in your browser and all you get is the following symbol... ...then it is worth checking to see whether you have Adblock Plus (ABP) installed. Certainly in Chrome, […]

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