Google AdSense

Google AdSense is a straightforward way for publishers to automatically display adverts on their sites and make some money as a result. It is free to use, though Google does take a share of any revenues generated.

The adverts served through AdSense are usually relevant to the content of the site or to the user viewing it - based on their location or particular demographic factors. Advertisers bid for ad space using a different Google program, Google Ads (previously called Google AdWords).