GA4's Exit metric isn't available in Looker Studio. Here's how to create a calculated metric for Exits using your GA4 data.
Google Analytics 4 (GA4) is the current version of Google Analytics. It was launched in beta as "App + Web" in 2019, reflecting the fact that unlike its predecessor Universal Analytics it can be used across both apps and websites.
In 2023, Universal Analytics (UA) reached its end of life and Google encouraged UA users to migrate to GA4 properties.
GA4 uses an event-based model where every interaction (including pageviews and transactions) can be captured as an event.
For more detailed information on Google Analytics 4, please see the guides I've written for Wix's SEO Hub:
GA4's Exit metric isn't available in Looker Studio. Here's how to create a calculated metric for Exits using your GA4 data.
How do you exclude a subdomain from your GA4 reporting? Here I look at three methods, including blocking triggers in GTM.
Have more than Forminator form on your WordPress site? Here's how to differentiate between them in GA4 using Google Tag Manager.
GTMSpy doesn't support GA4 tags, but in some cases it can still be used to get insights on whether a site uses GA4.
Google Analytics 4 has now been launched. How has the Google Analytics Individual Qualification (GAIQ) exam changed as a result?
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