Google Analytics

Google Analytics is a long established web analytics service and part of the Google Marketing Suite. It comes in both a free version and a paid-for, enterprise version called Google Analytics 360. Its main competitor in the enterprise analytics space is Adobe Analytics. As you might expect, Google Analytics offers integration with a number of other Google products including Search Console and Data Studio.

27 July 2019
Sitting the Google Analytics GAIQ exam? Here are a couple of things to watch out for

I recently retook the GAIQ (Google Analytics Individual Qualification) exam and noticed a couple of oddities with the questions that were worth sharing...

James Clark
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