Google Publisher Tag (GPT)

Google Publisher Tag (often shortened to GPT) is an ad tagging library for Google Ad Manager. The GPT code snippet is placed on the page and defines the ad slots that are available, along with the ad sizes that can be served into them. It also includes any targeting criteria to be used.

20 September 2020
How and why to target keys with empty values in Google Ad Manager

Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?

28 June 2020
Using data layer values in your Google Publisher Tag

The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.

14 November 2019
Using Google Publisher Tags (GPT tags)? Don't forget to update the hosted library domain

The Google Publisher Tag library is now hosted in a different location, so update your tags now. Your ads will fetch a bit quicker!

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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