Google Publisher Tag

20 September 2020
How and why to target keys with empty values in Google Ad Manager

Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?

28 June 2020
Using data layer values in your Google Publisher Tag

The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.

14 November 2019
Using Google Publisher Tags (GPT tags)? Don't forget to update the hosted library domain

The Google Publisher Tag library is now hosted in a different location, so update your tags now. Your ads will fetch a bit quicker!

James Clark
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