Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?
Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?
The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.
The Google Publisher Tag library is now hosted in a different location, so update your tags now. Your ads will fetch a bit quicker!
