Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?
Google Publisher Tag (often shortened to GPT) is an ad tagging library for Google Ad Manager. The GPT code snippet is placed on the page and defines the ad slots that are available, along with the ad sizes that can be served into them. It also includes any targeting criteria to be used.
Key-values are used in Google Ad Manager for customised ad targeting. But did you know you can use the absence of a value for targeting too?
The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.
The Google Publisher Tag library is now hosted in a different location, so update your tags now. Your ads will fetch a bit quicker!
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