Google Search Console under-reports impression and click data for specific queries in its Search Results report. How, and why?
Google Search Console (formerly Google Webmaster Tools) is a free tool from Google that lets you understand how Google sees your site. It gives you information on your organic search rankings as well as the status of individual pages - whether they have been discovered, crawled, and/or indexed by Google.
You can also use Search Console to tell Google about your site, for example by submitting an XML sitemap or informing it that you have fixed a particular issue.
For a more detailed introduction, see my guide to Google Search Console published on Wix's SEO Hub.
Google Search Console under-reports impression and click data for specific queries in its Search Results report. How, and why?
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