You don't want your Google Analytics account to track your own activity. Rather than using an IP filter, just exclude traffic from logged-in admins.
Google Tag Manager (or GTM) is Google's tag management system (or GTS!). Like other tag management systems, GTM is used for adding snippets of code - analytics code for example - to a website without the need for development. But unlike some rival tag management solutions such as Tealium, Google Tag Manager is totally free. Its simplicity makes it both extremely powerful and, perhaps, daunting at times.
You don't want your Google Analytics account to track your own activity. Rather than using an IP filter, just exclude traffic from logged-in admins.
The data layer and Google Publisher Tag key-values both pass structured data from your site to an external program. Both consist of key-value pairs.
I love Google Tag Manager, I really do. But when you install it, don't follow the advice that Google gives you: The installation code shouldn't be pasted as high in the <head> of the page as possible. It should be pasted below the data layer snippet. As Google itself explains elsewhere: It's important that this […]
I love Google Tag Manager, but it has a steep learning curve - and the UI doesn't always help in that regard. Take, for example, the 'tag firing options' which determine how tags fire on web pages. Pretty fundamental, right? And there are only three options to choose from - Unlimited, Once per event, and […]
