Social media

The social media ecosystem is complex and ever-changing. While channels such as Facebook, Twitter and LinkedIn can deliver huge audiences, they also act as 'walled gardens' and place restrictions on both content creation and monetisation. Smart products and brands learn to make best use of social media without becoming overly reliant on it.

3 May 2023
Getting your resume filename and file format right for LinkedIn

When you apply for a job on LinkedIn, think about the file name and file format of your resume document - not just its contents.

23 March 2022
LinkedIn Audience Network: Why your LinkedIn adverts are appearing on third party sites

Most of your Sponsored Content ad impressions may be served on external sites rather than LinkedIn itself. But why, and how can you tell?

25 November 2020
Twitter data archive download: how long does it take and what does it contain?

Twitter lets you 'download an archive of your data'. Here's how long Twitter takes to prepare the data export (and what's in it).

13 September 2020
Exporting Twitter lists using Python

Is it possible to write a script in Python that uses the Twitter API to let users back up their Twitter lists? The answer is yes

9 August 2020
How to see your exact follower count on Instagram (or anyone else's)

If an account has 10,000 followers or more, Instagram rounds the figure down to the nearest hundred. Here's how to see an exact follower count.

2 August 2020
New Facebook does not let you 'Include Original Post' when you 'Share to a Page'

Sharing a post from one Facebook page to another? In the 'New Facebook' redesign you can no longer tick to 'Include Original Post'

14 June 2020
How to find out your exact number of Twitter followers

If you have 10,000 followers or more, Twitter rounds your follower count to the nearest one hundred. Here's how to get an exact figure.

25 May 2020
'Click below to read full story': increasing clickthroughs on Facebook auto-posts using Dlvr.it

One way to increase clickthroughs on Facebook auto-posts is to append each post with a short message saying 'Click below to read full story ๐Ÿ‘‡'

8 May 2020
#DadsCare or #DadScare? Avoiding ambiguity in hashtags

As soon as you adopt a hashtag, you lose control over its usage. Not just over who uses it, but how - including the case they put it in.

23 October 2019
How to search on LinkedIn for jobs in an exact location

How can you set LinkedIn to only show jobs in an exact location rather than within a radius? It's possible, but not as easy as you might think.

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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