How you name your Views in Google Analytics (Universal Analytics) can help avoid confusion in Google Data Studio later on.
Universal Analytics was the previous version of Google Analytics, now superseded by Google Analytics 4 (GA4).
UA launched in 2012 and reached end of life on 1 July 2023, with standard properties no longer guaranteed to process data from that date onwards. Paying 360 customers have received a processing extension on their 360 properties until July 2024.
All users, including 360 customers, will lose access to the UA interface from 1 July 2024 so should think about exporting their historic data or reports before then.
How you name your Views in Google Analytics (Universal Analytics) can help avoid confusion in Google Data Studio later on.
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