Google Analytics - UA

Universal Analytics was the previous version of Google Analytics, now superseded by Google Analytics 4 (GA4).

UA launched in 2012 and reached end of life on 1 July 2023, with standard properties no longer guaranteed to process data from that date onwards. Paying 360 customers have received a processing extension on their 360 properties until July 2024.

All users, including 360 customers, will lose access to the UA interface from 1 July 2024 so should think about exporting their historic data or reports before then.

12 June 2024
Exporting Universal Analytics data: dimensions and metrics in the Google Analytics Spreadsheet Add-On

Exporting Universal Analytics data with the Google Analytics Spreadsheet Add-On but unsure what dimensions and metrics to select?

3 April 2021
Why your Google Analytics 'View' names are important... for Google Data Studio

How you name your Views in Google Analytics (Universal Analytics) can help avoid confusion in Google Data Studio later on.

4 October 2020
Google Analytics: how to filter out traffic from logged-in admins

You don't want your Google Analytics account to track your own activity. Rather than using an IP filter, just exclude traffic from logged-in admins.

19 July 2020
Spike in direct traffic? It could be Google Discover

Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.

21 June 2020
What are these 'bot traffic' referrals in Google Analytics?

Seeing referrals from a 'bot traffic' domain in your Google Analytics account? Here's what they are and why you shouldn't (necessarily) be worried.

10 May 2020
Understanding 3DIssue 'Page_Turn' events in Google Analytics

3DIssue captures pageviews of its 'Flipbooks Online' digital publications as Events. Here's how to drill down into an individual issue

19 April 2020
Connected PageSuite to Google Analytics? Here's how to view the data for a single issue

If you connect a PageSuite publication to Google Analytics, your account collects data for every edition. How do you view the analytics for a single issue?

12 January 2020
Calculating the mean average age of your users from Google Analytics demographic data (using Python)

Google Analytics collects age demographic data on your users. Can you use this to calculate the mean average age of your users?

29 October 2019
How search queries work with Google Analytics' question answering feature

The searchbox at the top of Google Analytics doubles up as a 'question answering feature' - so you can request information in natural language.

26 October 2019
Google Analytics menu options that share the same name

Did you know that some of the menu options in Google Analytics share the same name? This isn't the best user experience and can cause confusion.

James Clark
Hi! I'm James Clark and I'm a freelance web analyst from the UK. I'm here to help with your analytics, ad operations, and SEO issues.
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