Google Analytics

Google Analytics is a long established web analytics service and part of the Google Marketing Suite. It comes in both a free version and a paid-for, enterprise version called Google Analytics 360. Its main competitor in the enterprise analytics space is Adobe Analytics. As you might expect, Google Analytics offers integration with a number of other Google products including Search Console and Data Studio.

16 November 2020
What does Google Analytics 4 mean for the GAIQ exam?

Google Analytics 4 has now been launched. How has the Google Analytics Individual Qualification (GAIQ) exam changed as a result?

4 October 2020
Google Analytics: how to filter out traffic from logged-in admins

You don't want your Google Analytics account to track your own activity. Rather than using an IP filter, just exclude traffic from logged-in admins.

19 July 2020
Spike in direct traffic? It could be Google Discover

Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.

21 June 2020
What are these 'bot traffic' referrals in Google Analytics?

Seeing referrals from a 'bot traffic' domain in your Google Analytics account? Here's what they are and why you shouldn't (necessarily) be worried.

10 May 2020
Understanding 3DIssue 'Page_Turn' events in Google Analytics

3DIssue captures pageviews of its 'Flipbooks Online' digital publications as Events. Here's how to drill down into an individual issue

19 April 2020
Connected PageSuite to Google Analytics? Here's how to view the data for a single issue

If you connect a PageSuite publication to Google Analytics, your account collects data for every edition. How do you view the analytics for a single issue?

12 January 2020
Calculating the mean average age of your users from Google Analytics demographic data (using Python)

Google Analytics collects age demographic data on your users. Can you use this to calculate the mean average age of your users?

29 October 2019
How search queries work with Google Analytics' question answering feature

The searchbox at the top of Google Analytics doubles up as a 'question answering feature' - so you can request information in natural language.

26 October 2019
Google Analytics menu options that share the same name

Did you know that some of the menu options in Google Analytics share the same name? This isn't the best user experience and can cause confusion.

27 July 2019
Sitting the Google Analytics GAIQ exam? Here are a couple of things to watch out for

I recently retook the GAIQ (Google Analytics Individual Qualification) exam and noticed a couple of oddities with the questions that were worth sharing...

James Clark
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