Google Analytics 4 has now been launched. How has the Google Analytics Individual Qualification (GAIQ) exam changed as a result?
Google Analytics is a long established web analytics service and part of the Google Marketing Suite. It comes in both a free version and a paid-for, enterprise version called Google Analytics 360. Its main competitor in the enterprise analytics space is Adobe Analytics. As you might expect, Google Analytics offers integration with a number of other Google products including Search Console and Data Studio.
Google Analytics 4 has now been launched. How has the Google Analytics Individual Qualification (GAIQ) exam changed as a result?
You don't want your Google Analytics account to track your own activity. Rather than using an IP filter, just exclude traffic from logged-in admins.
Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.
Seeing referrals from a 'bot traffic' domain in your Google Analytics account? Here's what they are and why you shouldn't (necessarily) be worried.
3DIssue captures pageviews of its 'Flipbooks Online' digital publications as Events. Here's how to drill down into an individual issue
If you connect a PageSuite publication to Google Analytics, your account collects data for every edition. How do you view the analytics for a single issue?
Google Analytics collects age demographic data on your users. Can you use this to calculate the mean average age of your users?
The searchbox at the top of Google Analytics doubles up as a 'question answering feature' - so you can request information in natural language.
Did you know that some of the menu options in Google Analytics share the same name? This isn't the best user experience and can cause confusion.
I recently retook the GAIQ (Google Analytics Individual Qualification) exam and noticed a couple of oddities with the questions that were worth sharing...
