GA4's Exit metric isn't available in Looker Studio. Here's how to create a calculated metric for Exits using your GA4 data.
Knowing how users interact with your website can help you to see how well it is performing, and decide what changes to make in future to better achieve your goals. To do that you need to be able to collect data that is accurate and relevant, and then understand the story it is telling you. That, in layman's terms, is web analytics.
Here are some of the analytics tools I use and write about:
GA4's Exit metric isn't available in Looker Studio. Here's how to create a calculated metric for Exits using your GA4 data.
Exporting Universal Analytics data with the Google Analytics Spreadsheet Add-On but unsure what dimensions and metrics to select?
How to create three engagement metrics in Mixpanel: Average Length of Session, Page Views Per Session, and Sessions Per User.
How do you exclude a subdomain from your GA4 reporting? Here I look at three methods, including blocking triggers in GTM.
Want to filter out days of the week from your Mixpanel insights report? Here's how to do it with a custom event property.
Product analytics tool Mixpanel can help you understand what screen resolutions your users are using the most.
Have more than Forminator form on your WordPress site? Here's how to differentiate between them in GA4 using Google Tag Manager.
Segments in Piwik PRO are a great way to temporarily exclude internal traffic from reports and dashboards, based on IP address.
GTMSpy doesn't support GA4 tags, but in some cases it can still be used to get insights on whether a site uses GA4.
Looker Studio's YouTube integration doesn't have a 'Date Published' field - but you can create one yourself. Here's how!
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