Analytics

Knowing how users interact with your website can help you to see how well it is performing, and decide what changes to make in future to better achieve your goals. To do that you need to be able to collect data that is accurate and relevant, and then understand the story it is telling you. That, in layman's terms, is web analytics.

The two most popular web analytics tools are Adobe Analytics and Google Analytics, though only the latter is available as a free version.

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