Analytics

Knowing how users interact with your website can help you to see how well it is performing, and decide what changes to make in future to better achieve your goals. To do that you need to be able to collect data that is accurate and relevant, and then understand the story it is telling you. That, in layman's terms, is web analytics.

The two most popular web analytics tools are Adobe Analytics and Google Analytics, though only the latter is available as a free version.

27 November 2020
Tracking Forminator form submissions with Google Tag Manager (GTM)

How do you track Forminator form submissions as events in Google Analytics (Universal Analytics) using Google Tag Manager?

25 November 2020
Twitter data archive download: how long does it take and what does it contain?

Twitter lets you 'download an archive of your data'. Here's how long Twitter takes to prepare the data export (and what's in it).

16 November 2020
What does Google Analytics 4 mean for the GAIQ exam?

Google Analytics 4 has now been launched. How has the Google Analytics Individual Qualification (GAIQ) exam changed as a result?

11 October 2020
How to nest two (or more) REPLACE functions in one Google Data Studio formula

In Google Data Studio you can use more than one REPLACE function (or other functions if you like) within a calculated field formula. Just nest them!

4 October 2020
Google Analytics: how to filter out traffic from logged-in admins

You don't want your Google Analytics account to track your own activity. Rather than using an IP filter, just exclude traffic from logged-in admins.

19 July 2020
Spike in direct traffic? It could be Google Discover

Is Google Discover the cause of your 'direct' traffic spikes? Here's how to find out using Google Analytics and Search Console data.

21 June 2020
What are these 'bot traffic' referrals in Google Analytics?

Seeing referrals from a 'bot traffic' domain in your Google Analytics account? Here's what they are and why you shouldn't (necessarily) be worried.

14 June 2020
How to find out your exact number of Twitter followers

If you have 10,000 followers or more, Twitter rounds your follower count to the nearest one hundred. Here's how to get an exact figure.

31 May 2020
Applying filters to individual table columns in Google Data Studio

If you apply a filter to a table in Google Data Studio, it will filter all the data in that table. What if you only want to filter one column?

10 May 2020
Understanding 3DIssue 'Page_Turn' events in Google Analytics

3DIssue captures pageviews of its 'Flipbooks Online' digital publications as Events. Here's how to drill down into an individual issue

James Clark
Hi! I'm James Clark and this is my website. Need help with your own website's analytics, SEO, content or ads? Contact me
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