Have more than Forminator form on your WordPress site? Here's how to differentiate between them in GA4 using Google Tag Manager.
Knowing how users interact with your website can help you to see how well it is performing, and decide what changes to make in future to better achieve your goals. To do that you need to be able to collect data that is accurate and relevant, and then understand the story it is telling you. That, in layman's terms, is web analytics.
Here are some of the analytics tools I use and write about:
Have more than Forminator form on your WordPress site? Here's how to differentiate between them in GA4 using Google Tag Manager.
Segments in Piwik PRO are a great way to temporarily exclude internal traffic from reports and dashboards, based on IP address.
GTMSpy doesn't support GA4 tags, but in some cases it can still be used to get insights on whether a site uses GA4.
Looker Studio's YouTube integration doesn't have a 'Date Published' field - but you can create one yourself. Here's how!
Don't be daunted by SQL - it's probably the easiest way to export a list of all the posts on your WordPress site, along with metadata such as publication date.
Do your users have your website open in more than one tab? Here's how to use a live analytics tool called GoSquared to find out.
The ARRAYFORMULA function in Google Sheets lets you perform the same operation on a range of cells without needing a formula in each cell.
The Google Sheets 'Viewer' role stops you editing the content, but also means you can't resize rows or expand pivot tables.
Using the Cohorts feature in Mixpanel? Here's how to find your Cohort ID, both via API and in the Mixpanel interface itself.
How you name your Views in Google Analytics (Universal Analytics) can help avoid confusion in Google Data Studio later on.
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